Palace x Polo Ralph Lauren must be ranked first when it comes to the co-branded products that will come into being in the future. One is the classic American big-name service for the upper class, and the other is the street style leader from Britain. When these two combined, in addition to good-looking, it is also intriguing.
Not long ago, the Lookbook of this co-branded has been released. Whether it's a low-key corduroy jacket with the Palace Ralph Lauren Logo, or a full-length printed shirt and trousers, it's a good choice. It's very streety and retro. Even if the product is sincere enough and the visual effect of the Lookbook retro car with the horse is shocking, the spotlight of the entire Palace x Polo Ralph Lauren is still robbed by a teddy bear hidden in the picture.
Yeah, it is the teddy bear on the right. Look carefully, there is also one on the knit sweater worn by the left model. You might say, isn't this the ordinary Teddy Bear? Although it has a lot to do with Teddy Bear, it is actually a popular Polo Bear in the fashion field. What’s more, this cute bear is another famous brand image of Ralph Lauren besides the Polo Logo. Whether you have Ralph Lauren or not, you must have seen it in various places or celebrities. For example, Kanye West.
The Polo Bear created by Ralph Lauren has a history of more than 20 years since its birth and has emerged from the simple cartoon image to become the mascot of the brand. In addition to being applied to a variety of clothing products, the Polo Bear as a plush toy is also very popular. If searched for the price of Polo Bear on eBay, we can see one of the well-preserved limited edition Polo Bear sold for more than 2,000 US dollars.
As for the Polo Bear, why it is attractive and expensive? It must start from its birth.
If Polo Bear is the most popular bear in the fashion field, then Teddy Bear can be called the most popular bear in the world. Before we talk about Polo Bear, we must first understand the birth of its predecessor, Teddy Bear.
In 1902, more than a hundred years ago, President Roosevelt of the United States once hunted bears in Mississippi. Until the end of the hunt, Roosevelt still failed to hit the prey. At that time, one of his friends tied a bear to the tree so that the president could easily hunt it. However, this kindness was rejected by Roosevelt because he thought it was not in line with sportsmanship. It wasn’t long before the Washington Post published an animation about the president releasing the bears. As the saying goes, businessmen are able to find business opportunities that ordinary people can’t see. This incident also inspired some toy sellers to use Roosevelt’s nickname “Teddy” to name the toy bear. This is the birth of Teddy Bear, which is familiar to everyone today.
Among these toy bear manufacturers, Steiff from Germany was the most successful and famous one. Some time ago, it just worked with fragment design on a super cute Teddy Bear carpet.
In the 1980s and 1990s, Ralph Lauren's brother Jerry Lauren was the creative director of men's fashion design at the time, and Jerry was also a fanatic of Steiff Teddy Bear. Inspired by Jerry's collection in 1990, the brand's colleagues gave Jerry a Teddy Bear as a birthday present, and this Teddy Bear is wearing a special version of the Ralph Lauren brand, such as Jerry's blue Oxford Shirts, plaid ties and twisted knit sweaters are all made in mini size. On the other side, Ralph Lauren also received a Teddy Bear in a branded outfit. After that, Jerry and Ralph received a Steiff teddy bear every year, which became a very popular brand tradition.
Because of this novel idea, Ralph Lauren decided to bring these unique Teddy Bears to market. In 1991, the Polo Bear came out in two forms, one of which was to work with Steiff to produce a limited edition of 200 real teddy bears and were sold out at the flagship store on Madison Avenue in just one weekend; the other was Polo Bear, which was used a symbol of almost all clothing, such as T-shirts, jackets, business shirts, ties and other products.
You should have guessed the following things that the Polo Bear has been well received since its launch. Products with Polo Bear patterns have become a hot item in Ralph Lauren's store, and the most classic category is the Knitted Sweater, which in the combination of this time with Palace. As Jerry Lauren said, who doesn't like teddy bears? These Polo Bears have a lot of shapes, they are wearing suits, sweatshirts, casual wear and so on. They have a variety of styles and look even more delicate than you and me.
Polo Bear has become one of the brand's most popular images in the following more than 20 years. In Ralph Lauren's national advertisements in 1991, 1992, and 1994, the protagonists even were Polo Bears in multiple costumes. These Polo Bears were called "dressing bears."
Perhaps what makes Ralph Lauren unexpected is that the high-end Polo Bear or Polo Style turned out to be popular in hip-hop and, which is thanks to Kanye West, Lo Lifes and other individuals and groups.
As mentioned at the beginning of the article, Kanye wore the classic Polo Bear knit sweater when she filmed her album "College Dropout".
Another group, Lo Lifes also plays important role in the popularity of Ralph Lauren in the hip-hop group. Lo comes from the last syllable of Polo. This group of poor children from New York risked stealing and robbery in high-end department stores or on the streets in order to get their favorite but unaffordable Polo shirts. Lo Lifes has prompted Polo Ralph Lauren to become the faith of world's hip-hop music leader, and the classic Polo Bear is naturally popular.
Although the special version of Polo Bear sweater production was stopped during the same period in 2001 due to the cooperation finished with Steiff, you can still see Kanye, Drake, Chance The Rapper and other icons wearing Polo Bear's previous items to pay tribute to it.
Of course, in the past few years, Ralph Lauren has let Polo Bear return in various forms, and the charm of this bear remains undiminished. In the important moment of Ralph Lauren's 50th anniversary this year, the brand also deliberately launched a series of Polo Bear watches to commemorate it.
A little teddy bear is actually a popular culture of an era. Ralph Lauren's official introduction says: "It is both naive and sophisticated, elegant and likable, loves children's toys... occasionally and elegantly tastes cocktails. It has been very close to celebrities everywhere, appearing in major newspapers, even played an important role in designing the emerging hip hop album cover." It is Polo Bear and this is its story.
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